To an extent, Lululemon products are "Veblen goods." The high prices are attractive because they convey status and exclusivity. Lulu uses tactics such as limited-edition "drops" to create feelings of scarcity.olds442jetaway wrote: ↑Sat Sep 06, 2025 8:19 amI see an ad where I can buy a plain white T shirt from them for 44 bucks!!.
Critics point out that the company is trapped because cutting prices would harm the image.
I think they'll get through the downturn, as they have adequate cash. I understand the products are perceived as high-quality, so the Lululemon tag is not purely a status symbol.
FWIW, within the last year I also started a UA Under Armour position, and that's also been bumpy in the wrong direction.
Personally I don't own any Under Armour or Lululemon. I buy the knockoffs from Temu
